QuickBooks Contractor Ecosystem

Intuit (2016 - 2018)

Discovering and driving a massive, end-to-end initiative to bridge several disconnected QuickBooks online products to transform them into the trusted platform for small businesses to easily work with independent contractors throughout the year. By innovating across 3 key touchpoints shared between them, we enabled small businesses to onboard independent contractors by inviting them to self-set-up, improve cashflow visibility, streamline invoices and bills, and introduce direct deposits to pay contractors. Last but not least, by working together using the QuickBooks Ecosystem, small businesses and self-employed could breeze through tax time with a single click while reducing tax compliance risks.

Within the first 9 months of launching the minimally lovable product (MLP), we acquired over 500,000 active customers, generated nearly $2 million in revenue, and saw over $62 million dollars paid out to independent contractors via direct deposit. It received glowing reviews from small businesses, self-employed, and accountants, which is why it continues to be part of QuickBooks today. Additionally, the features and patterns introduced by our initiative were eventually scaled out to serve other parts of QuickBooks, as well.